Proven demand generation for technology companies

In the fast-paced world of technology, demand generation can be challenging. We’re here to turn those challenges into opportunities with our proven approach to demand generation for technology companies. Our Branded Demand strategy combines lead generation with brand awareness for differentiation that not only fills your pipeline with high-quality leads, but elevates your brand’s visibility in a competitive landscape.

Targeted strategies for technology sector

Our hyper-targeted approach ensures your campaigns resonate with tech-savvy audiences, driving a predictable pipeline filled with high-quality leads.

  • Reach tech decision-makers with precision, ensuring your message hits the mark.
  • Distribute your branded content across our curated marketplace, giving you access to more than 150M B2B buyers for maximum impact.
  • Reinforce brand awareness with targeted display ads to those who viewed your content, boosting the probability of conversion.
  • Ensure every lead is 100% compliant and marketable.
  • Continuously optimise campaigns with real-time analytics for measurable ROI.

What is

Branded Demand

The days of sacrificing brand awareness for demand generation are over. Pipeline360 delivers Branded Demand through an integrated solution that generates high-quality, globally compliant leads while putting your brand in front of the right buyers.

Content syndication
Drive high-quality leads by distributing branded content to your target audience through our network of meticulously vetted publishers.
Digital advertising
Reinforce key brand messaging with that audience through targeted display ads that keeps your company top of mind.
Performance insights
Connect with the right buyers at the right time through enhanced targeting and account intelligence.
Trusted by revenue marketers worldwide

Solutions for B2B marketing use cases

Account-based marketing

Target high-intent accounts with personalised strategies that deliver results.

Brand awareness

Boost your brand’s visibility and make a memorable impression in the B2B space

Lead generation

Generate high-quality, compliant leads with smart campaigns that convert.

Pipeline generation

Build a predictable pipeline with strategic demand strategies that fuel growth.

Pipeline360 delivers the goods

Predictable pipeline
Get high-quality leads at scale through the largest, purpose-built marketplace of first-party data providers.
World-class compliance
Adhere to global governance standards while verifying leads are valid, standardised, and opt-in compliant.
Strategic guidance
Our rockstar media team helps you slay campaigns with insider recommendations from launch through final reporting.
Performance-based analytics
Analyse campaigns in real-time through comprehensive reporting, performance optimisation, and AI-driven insights for killer ROI.

Exceptional Leads. Exceptional Support.

Learn more about how Hammer secured more than €1M influenced opportunities

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers across key accounts within our ICP, and then nurture those leads across digital display, but they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms

Marketing Director, Hammer

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.

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