SolutionsDemand GenerationDisplay Advertising

Display advertising

Maximising Branded Demand

Let’s face it – nobody likes unbranded leads. That’s why our advanced display advertising solution is the perfect complement for our content syndication to drive Branded Demand. Powered by our purpose-built B2B display advertising platform that leverages AI and first-party segment technology, we enable customisable account targeting at any stage of the buying journey. Best of all – no software or tech subscription required. In fact, our digital strategy experts do all the heavy lifting – from strategy to planning and even execution. So you can sit back and watch your pipeline grow.

Why should I use display advertising?

Display advertising is a powerful tool for driving Branded Demand because it allows you to target potential customers with highly relevant and personalised ads. This means your brand will be seen by the right people, at the right time, and in the right context. With our advanced targeting capabilities, we can ensure that your ads are displayed to decision-makers in key accounts, making it easier for them to recognise and remember your brand.

Higher performance
When combined with our advanced content syndication, marketers have seen 40% greater performance and higher return on investment at scale. Plus with our enhanced reporting and analytics, you’ll have real-time visibility into the performance of your campaigns.
Increased trust
You can trust our ad platform will not only protect your brand but grow trust within your buyers as we surround them with your brand messaging. And increased trust leads to increased revenue.
Smarter advertising
No more expensive ad-tech. No more trying to find the right resource to manage your ad spend. Backed by our in-house programmatic expertise and optimised with AI, every dollar of your ad spend will go right where it should – to your soon-to-be customers.
Advanced targeting
Personalised segments plus personalised messaging – at every stage of the buying journey. Leveraging the power of AI and first party-segments means higher quality, more impactful outreach that maximises media budgets and efficiency.

How It Works

Branded Demand

Your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimisation throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Our partners

We team up with industry leaders to bolster our B2B marketing solutions, ensuring your success by leveraging the latest tech and strategic collaborations.

See all partners

Strategic services from a trusted team

Our team is here to fortify your campaigns with strategic guidance on getting the most out of your B2B marketing spend. From content selection to ad creative, our specialists will unlock the full potential of your demand generation strategies.

Our services

Exceptional Leads. Exceptional Support.

Learn more about how Hammer secured more than €1M influenced opportunities

Read full case study

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers across key accounts within our ICP, and then nurture those leads across digital display, but they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms

Marketing Director, Hammer

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.