Problems We SolveBy RoleAccount-Based Marketing

Account-based marketing services for today’s B2B world

Account-Based Marketing (ABM) is an integral part of every B2B marketer’s toolkit. That’s why we provide account-based marketing services to help drive predictable pipeline. Our team of experts excels at crafting targeted campaigns that engage key decision-makers at your target accounts.

Challenges for account-based marketers

Sales & marketing alignment is really tough

We get it. In fact, our data shows that sales and marketing alignment remains one of the top challenges. And without this critical alignment, you might as well forget about ABM.

Identifying & prioritising your target accounts

Should you use data? Should you use your sales teams? How do you prioritise? How many accounts is too many accounts? Creating and prioritising your target account list is so important, yet seemingly so difficult to get right.

Buying groups are getting larger

Buying groups are getting bigger and more complex. Our data consistently shows an increasing number of individuals involved in the buying process one way or another. But with limited budgets this can be increasingly difficult to effectively engage the full team.

Our Branded Demand offerings

Built specifically for today’s account-based marketing programs – are here to solve your top ABM challenges and make you a hero!

ABM at scale

With access to more than 150M B2B buyers globally, there’s virtually no one we can’t reach, virtually. We have programs designed specifically around engaging the broader buying groups, all part of our innovative and modern approach to demand. Best of all, our programs are predictable – both in terms of pacing but also pricing. It’s just part of how we make the unpredictable predictable.

Target effectively and efficiently

Fuelled by leading intent data, we identify high-intent accounts to drive targeted engagement with specific decision-makers, ensuring efficient and precise marketing spend. Still want more – our team of dedicated digital strategists are available to guide you in creating the best target lists to meet your goals and grow your business.

Build trust. Build pipeline.

Backed by our commitment to world-class compliance, you can be confident that every lead we deliver is valid, compliant, and fully marketable. And our B2B display platform not only protects your brand, but also fuels brand trust by delivering the right messages to the right people – where they are.

What B2B marketers are saying?

Pipeline360’s ability to spin up campaigns fast made it a no-brainer for us. It’s the least risky way to start filling up a database with a good cost per lead.

Andrew Racine VP of Demand Generation & Growth
Writer

What B2B marketers are saying?

The Pipeline360 team has worked hard to create strong relationships with our team. We need complex targeting solutions so the more a vendor understands our business, the more willing we are to work with them — and Pipeline360 has shown they’re investing in the relationship and able to pivot with us as necessary.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

We’ve continued to leverage Pipeline360 because we see clear ROI and we’re happy with the quality of our partnership. We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers, they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms Marketing Director
Hammer

How It Works

Branded Demand

Your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimisation throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Exceptional Leads. Exceptional Support.

Learn more about how Hammer secured more than €1M influenced opportunities

Read full case study

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers across key accounts within our ICP, and then nurture those leads across digital display, but they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms

Marketing Director, Hammer

FAQs

Account-Based Marketing (ABM) is a strategic approach where marketing and sales teams work together to target and engage specific high-value accounts or companies rather than focusing on a broad audience. The goal of ABM is to create highly personalised and tailored marketing efforts aimed at these key accounts to drive more effective and efficient sales outcomes.

  • Account Identification: identifying high-value accounts that are the best fit for your products or services.
  • Personalisation: customising marketing and sales efforts to address the specific needs, challenges, and goals of each target account.
  • Collaboration Between Marketing and Sales: ensuring that marketing and sales teams are aligned and working together towards common goals for the target accounts.
  • Customised Content and Campaigns: creating and delivering content and campaigns specifically designed for each target account.
  • Multi-Channel Engagement: using a variety of channels to reach and engage decision-makers within the target accounts.
  • Account-Specific Metrics: tracking and analysing metrics that are specific to the performance of your ABM efforts with target accounts.
  • Higher ROI: By focusing resources on high-value accounts, ABM often results in a higher return on investment compared to broader marketing strategies.
  • Increased Alignment: ABM fosters better alignment between marketing and sales teams, leading to more effective and coordinated efforts.
  • Enhanced Personalisation: Personalised approaches lead to more meaningful interactions with key decision-makers and a higher likelihood of conversion.
  • Improved Efficiency: By targeting specific accounts, ABM can lead to more efficient use of marketing and sales resources, avoiding wasted efforts on less relevant prospects.
  • Stronger Relationships: Building tailored and relevant engagements helps in establishing stronger relationships with target accounts, which can lead to long-term business partnerships.
  • Account Engagement: Measures how actively target accounts are interacting with your content and outreach efforts.
  • Opportunity Creation: Tracks the number of opportunities generated within target accounts.
  • Pipeline Contribution: Assesses the impact of ABM on the sales pipeline, including the value and progress of deals with target accounts.
  • Revenue Growth: Measures the revenue generated from target accounts as a result of ABM activities.
  • Conversion Rates: Tracks the percentage of engaged accounts that move through the sales funnel to become customers.

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.