Four-Time CEO and B2B Media Executive to Accelerate Growth of Media Business
Boulder, CO and Worldwide – November 21, 2024 – Pipeline360 today announced the promotion of Tony Uphoff to CEO of Pipeline360. Uphoff previously served as President of Pipeline360 for the past year and has a strong track record of building, growing, and leading tech, data, media, and marketing services companies. His prior leadership experience includes roles at Thomasnet.com, UBM TechWeb, VNU Media, The Hollywood Reporter, InformationWeek, and Business.com. In his new role, Uphoff will maintain his leadership of Pipeline360 while forging a closer partnership with the board.
“This is an extraordinary time of change and opportunity in B2B Digital Marketing. Over the past year, we have focused on listening carefully to our customers and developing new innovative products and solutions that best serve their needs today and into the future,” said Uphoff. “I couldn’t be more excited to help lead the continued growth and innovation as CEO of the business.”
Uphoff’s appointment as CEO underscores the company’s ongoing promise to deliver clear value and impact across its distinct business units. Under his leadership as President of Pipeline360, Uphoff has spearheaded significant growth initiatives and successfully expanded the company’s reach into new markets with Branded Demand and Demand as a Service (DaaS) offerings. He has also implemented innovative strategies to enhance the customer experience and streamline operations.
Uphoff also serves as an Acceleration Economy Analyst and a mentor at startup accelerator MuckerLab, and has been a board member at Software and Information Industry Association (SIIA), Linfield College, and HIMSS Media. In 2020, Uphoff’s excellence in journalism and media was further celebrated with the prestigious McAllister Fellowship Award from Northwestern University’s Medill School of Journalism.
About Pipeline360
Pipeline360 offers solutions that combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimising programs to drive performance.
Pipeline360 enables a strategic, holistic demand generation approach tailored for the reality of today’s B2B purchasing process. Customers include high-growth and enterprise organisations like Salesforce, Cisco, Dell, Writer, and VMware. For more information, please visit www.pipeline-360.co.uk.
